For decades we have looked to professional makeup artists and high-end fashion houses for inspirational looks. But the last few years a new clique of trendsetters have emerged. Beauty bloggers, Vloggers and Instagram stars drive what becomes popular. But who should you follow? Here's the top 3!
Zoe Elizabeth Sugg, better known as Zoella, is one of the most famous Vloggers around. With two YouTube channels, totalling over 15 million subscribers, she’s a force to be reckoned with. She’s renowned for her beauty tutorials and quirky, happy personality.
The Asian American, Michelle Phan, was one of the first Beauty Vloggers on YouTube. Since 2007 her videos have been viewed over 1 billion times! She’s had a brilliant digital career and is the co-founder of ipsy and ICON. Follow her for amazing beauty tips and tutorials.
Lisa Eldridge is a British makeup artist for the stars and has worked with all the big celebrities. Still, she has time to share her sublime skills with the masses. With great in-depth knowledge, she makes sometimes tricky beauty subjects easy to understand.